Thousands of Christians from all over the world heeded a charity’s generosity challenge during Lent.

UK Christian charity Stewardship reported that more than 100,000 people in 172 countries joined its 40acts campaign. 40acts encourages participants to do at least one kind thing each day every Lent. Subscribers received a daily email instructing them what simple and meaningful act of generosity to perform, reports Premier.

The generosity challenge was launched in 2010 with 5,000 subscribers. Every year, more and more people are signing up in the campaign.

Debbie Wright from Stewardship said, “I think it’s a couple of things…people introduced their friends, they told their friends and their families and people at church about it. I think also that other communities wanted to get involved.”

One of the generous acts was “Chocolate Tuesday” wherein people give out chocolate bars to friends, families, people on the streets, or in the workplace. A note saying “because you’re loved” was included in the chocolate bar.

In the coastal town of Cromer, England, one lady who received a chocolate was inspired to pay it forward. She donated some of her furniture to the town’s Foodbank community store, reports online newspaper Enjoy Cromer More.

“People were genuinely touched by our simple acts of kindness and generosity, whether it was packing bags at Morrisons, giving out free chocolate bars or supporting the Cromer food-bank, praying with people on the street, giving away free Easter eggs or just being a listening ear,” shared Simon Fenn, head of mission at Cromer.

Fenn said 40acts aims to let Christians “demonstrate our faith in practical ways, make a positive difference and inspire people to approach Lent differently – don’t just give up, give out.”

Daniel Jones, 40acts project lead, said the group is amazed at how this simple campaign grew over the past eight years. “The goal of this campaign is to encourage generosity to become a daily habit. Life can become so busy that we miss or ignore the simple opportunities presenting themselves for us to show love, kindness and generosity to those around us.”

Enjoy Cromer More

Joyce has more than 15 years experience writing news, industry articles and blogs for the private and public sectors. Most of her career was spent writing technical documentation for a software company in the Philippines. She earned a B.A. in Communication Arts with a concentration in writing from the University of the Philippines, Los Baños. During her leisure time, Joyce pursues her interest in reading fiction and playing with her dogs. She can be contacted at